However, people earning less than 100,000 U.S. According to a survey conducted in May 2020, around 13 percent of high-earners in the United States planned to increase spending on meal kit delivery services as a result of the coronavirus outbreak. However, a major drawback of online meal kits is their high cost. Its impressive growth over the years may be due to its soaring marketing expenses, which have remained well above 250 million euros per year between 20.Īpart from fostering the habit of cooking at home as an alternative to fast-food meals on the run, most service providers also offer family-friendly and specialty diet options with plans for organic, vegetarian, and vegan meals. The company delivered over 20 million orders worldwide for the first time in the final quarter of 2020. From about 170,000 subscribers in 2014, HelloFresh now boasts more than seven million subscribers around the world, with global revenues reaching six billion euros. While Blue Apron operates exclusively in the United States, HelloFresh's global reach has definitely contributed to its market position and large customer base. The average price per meal kit for Blue Apron was 9.99 U.S.
In 2021, Blue Apron generated sales worth almost half a billion U.S. Berlin-based company Hello Fresh was the most popular service provider in the United States, accounting for more than 70 percent of the meal kit market in 2022, and with over 3.2 billion euros in U.S. Top competitors within the online meal kit delivery industry include HelloFresh, Blue Apron, Home Chef, and Sunbasket.
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