Let’s sub-classify the beers, then.īoth of these beers meet the criteria to be categorized as light American lagers under the rules of the Beer Judge Certification Program (BJCP). The other broad category is ale, which are beers brewed using top-fermenting yeast at warm temperatures. This is because they are brewed at low temperatures with bottom-fermenting yeast. Beer Classificationīoth of these beers are lagers. It worked a treat!Īs of 2021, Coors Light was the second best-selling beer in the United States, with Michelob Ultra coming in fourth place.
This beer did not take off as expected, and in 2002, Michelob Ultra was called upon to save the light line of the brand. Michelob’s first light beer was Michelob Light, which AB InBev introduced in 1986. Like the Coors brand, the Michelob brand has a lot of history, being one of the first beers in the United States.
They officially introduced Coors Light in 1978, with the beer dubbed “Silver Bullet.” This would change in the late 1970s, though.Īfter the success of Miller Lite, many major brands jumped on the light beer bandwagon and Coors was no exception. Moreover, the lack of a ready market meant the brand wasn’t keen on re-exploring light beers after the war ended. However, the light Coors beer in the 1940s could not make any real success because of the Second World War. The original idea of a Coors beer lighter in body and calories was in the 1940s, about 30 years before light beers even became a thing in the United States.
While this light beer was not the first to officially hit the market, Coors was one of the first brands to explore light variants of their flagship beer. Read on! HistoryĬoors Light has perhaps the richest history among light beers in the United States. For that, we need more extensive insight into their beer characteristics, including their flavor, aroma, mouthfeel, calories, alcohol content, and appearance. This answer gives you an idea of the strengths of both beers, but it does not do full justice to which of these beers is better. ASUS vs Razer vs Alienware: Which Laptop Brand is Better?
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