
You can use this information to determine the best time to post.
Scroll down to the bottom of the page, and you’ll find a bar graph that shows you the average days of the week and times when your followers are using Instagram.
Press the three lines at the top-right corner of the page. This free analytics tool shows you when your followers are most active on the platform. The easiest way to determine your personal “best time” to post on Instagram is to check Instagram Insights. While there used to be certain times and days that seemed to work across the board, when Instagram got rid of its previous chronological algorithm, that changed. For the sake of simplicity, we will pull our focus toward US time zones for each of the platforms listed below.There’s a lot of debate when it comes to determining the “best time” to post on Instagram. Luckily, we’ve done the work for you, looking at our own data. Keep in mind that there’s no perfect answer to the question of “When is the best time to post on social media” – there’s only good research and planning. You have to keep track of when your audiences are active the most, while also keeping an eye on holidays, events, current trends, and key influencers to see what’s attracting the most engagement. When is the highest engagement during the day? During the week? Larger audiences don’t necessarily mean higher engagement. It’s important to identify which times work best for the timezone your target audience is located in so that your time and energy can be allocated accordingly. What time zone is my target market in? Audiences can vary depending on the timezone. Clearly defining your audiences will help you dive deeper into your posting strategy. What kind of audiences does each social media platform have? Audiences on LinkedIn are very different from Instagram audiences, for example. But before you get started, here are some questions you should tackle first:
Each platform needs strategic approaches to maximize how well your content does across all channels. Reaching your audience takes precise planning and researching the best times to post on social media.